About Us

Philosophy

company philosophy visual image
INVESTMENT PHILOSOPHY
We invest with focus on intrinsic value of companies, not swayed by short-term market trends.

Value Investing

  • Value

    Focus on Intrinsic Value
    • Intrinsic value of a company
    • Current asset value: financial condition, profitability
    • Future growth potential: growth, innovation capability

  • Time

    Investing with time
    • Trust in long-term investments
    • Finding value and investing in time
    • Looking beyond short-term volatility to realize long-term value

  • Consistency

    Pursue sustainable performance
    • Maintaining a clear and consistent investment philosophy
    • Independent and specialized research
    • Investing and engaging with clients from a long-term perspective
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STOCK
Principles of value investing,
Shinyoung's unwavering investment philosophy

We identify quality companies through a comprehensive analysis of both quantitative and qualitative factors—including financial metrics, industry competitiveness, management capability, and growth potential—and invest with a long-term perspective. We seek sustainable returns by investing in value that is recognized over time.

Equity Research

Our research strength is founded on four key pillars—bottom-up analysis, value-driven
research, independent insight, and a wealth of long-term investment experience.

  • Bottom-UP

    Bottom-up research

    • Comprehensive analysis centered on company fundamentals
    • In-depth evaluation of financial strength and competitive advantage
    • Discovering opportunities unaffected by market volatility
    • Investment decision-making grounded in intrinsic value
  • Valutation

    Value-based research

    • Deriving quantifiable valuations for all covered companies
    • Conducting in-depth analysis through company visits, IR sessions, and seminars
    • Performing absolute and relative valuation (internal estimates and peer comparisons)
    • Holistic evaluation of business model, competitiveness, and growth potential
  • Independence

    Independent research

    • Avoiding reliance on sell-side research
    • Maintaining independent perspectives through in-house analysis
    • Conducting research free from short-term market sentiment
    • Aiming for optimal decision-making without conflicts of interest
  • Long-term

    Extensive long-term investment experience

    • Analysis grounded in long-term investment experience
    • Insights built through exposure to multiple market cycles
    • Ability to identify opportunities based on historical data and experience
    • Focused on achieving sustainable performance with a long-term view

Holistic Analytical Framework

Equity Research Infrastructure

Through a sector- and division-based research framework, we systematically integrate internal research with external market intelligence into a centralized database. Directly connected to the investment process, this structure enables in-depth, multi-faceted analysis by leveraging diverse perspectives and domain expertise. Our collaborative research platform serves as a solid basis for informed, precise, and well-rounded investment decisions.

Dedicated sector research specialists
within each investment division
Bringing together diverse perspectives through multi-faceted analysis across divisions
Marathon
Value
Division
Feedback
Strategic
Management
Division
Feedback
Dividend
Value
Division
Feedback
Shinyoung Research Database
Managing and sharing in-house forecast analyses
across divisions through the research database
Integration
External Data
Market data such as market consensus, financial data, etc.
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BOND
With a focus on the long-term stability of returns,Shinyoung’s philosophy in fixed income investing

Unmoved by short-term interest rate volatility or market biases, we maintain our focus on the intrinsic value of issuers. Leveraging global fundamental analysis, we commit to investing with time as our ally, constructing stable portfolios designed to deliver consistent growth of client assets over the long term.

Fixed Income Research

We have built a precise and reliable research framework by leveraging our proprietary
economic indicator models, insights from global advisory firms, and the systems of credit and
bond rating agencies.

  • Forecast

    Own economic indicators Analysis Model In-house economic indicator modeling

    Since 2019, we have analyzed and forecasted key trends in the U.S. and Korean economic indicators (GDP, inflation, employment, etc.) using our own models to support mid-term investment strategy development.

  • Insight

    Utilizing Mercer insights

    We reference asset allocation portfolios provided through our agreement with Mercer, a global asset allocation advisory firm, when investing in KRW-denominated bonds.

  • Assessment

    Utilizing domestic credit and bond rating agency systems

    We conduct value analysis of credit bonds using external systems from Korea Ratings, KIS Pricing, EG Asset Pricing & Data Platform, etc.

  • Update

    Regular updates to the investment universe

    In-house credit analysts conduct company analysis and manage the investment universe, with quarterly reviews and updates to enhance the timeliness of portfolio management.

Portfolio Strategy

We analyze key economic indicators to determine base rate policy direction and portfolio duration. We adjust the balance
between risk-free and credit bonds, adding securities with attractive valuations relative to fundamentals. To maintain liquidity,
we consider conditions in the OTC bond market, applying a short-term strategy for AA or higher-rated bonds and a long-term
holding strategy for BBB to A-rated bonds.

  • Analysis
    of key
    economic
    indicators

    Shaping our outlook on
    economic trends through
    internally developed models

  • Determining
    portfolio
    duration

    At the core of investment
    decision-making: determining
    portfolio duration

  • Determining
    portfolio
    duration

    At the core of investment
    decision-making: determining
    portfolio duration

  • Adjusting
    bond
    allocation

    Balancing allocations
    between risk-free and credit
    bonds within the portfolio

  • Fundamental
    evaluation

    Selecting undervalued
    securities relative to
    fundamentals for portfolio
    inclusion

  • Liquidity and
    credit-rating
    investment
    strategy

    Pursuing both liquidity
    management and credit
    rating-based investment
    strategies